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Intro to Principles of Marketing
Intro to Principles of Marketing

By Author: SHAIBU ABDUL RASHID LURI

ISBN :

Price : GHS 18


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Commonly, marketing is understood as selling and buying. According to the management Guru (Peter Drucker) the aim of marketing is to make selling unnecessary.Marketing is therefore a social and managerial process by which we identify and satisfy the needs and wants of customers at a profit. It involves creating value for customers and building stronger customer relations in order to capture the customer in return. This implies that marketing goes beyond just selling, buying or advertising to....

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