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By Author: SHAIBU ABDUL RASHID LURI
ISBN :
Commonly, marketing is understood as selling and buying. According to the management Guru (Peter Drucker) the aim of marketing is to make selling unnecessary.Marketing is therefore a social and managerial process by which we identify and satisfy the needs and wants of customers at a profit. It involves creating value for customers and building stronger customer relations in order to capture the customer in return. This implies that marketing goes beyond just selling, buying or advertising to....